Social media and digital tools have revolutionized marketing in recent years. Businesses no longer depend on billboards, radio ads, or print advertising. Digital marketing platforms like social media, e-mail, and website content allow businesses to reach their customers via digital marketing channels such as e-mail, social media, and other online marketing tools.
You Need Digital Marketing Channels
#1 E-mail Marketing
This channel is one of the easiest to use and most efficient. It is a reliable channel that reaches both potential buyers and customers. It’s affordable and has a proven track record of delivering a high return on investment (ROI).
Advantages
Clients are kept informed about new products and promotions.
It has a more personal feel than other digital advertising channels.
It is more discreet than calls and texts.
Subscribe to your e-mails to become a regular visitor to your site.
E-mails can be tailored to meet the needs of a customer.
E-Mail Marketing Tools
Retail stores can send receipts to customers through their e-mail addresses, and thus add them to their subscriber list.
Customers can shop online and receive coupons or promotions in return for their emails.
Before completing any purchases, ask customers to create an account using their email addresses.
Challenges
Customers might prefer to receive paper receipts over digital ones.
Customers might be afraid to give out their email addresses to not receive too many unnecessary emails.
#2 SEO Marketing
This channel is very effective in promoting products or businesses. SEO refers to the optimization of websites and their content to increase their visibility online. SEO is dependent on keywords in your article or website. These keywords are aligned with search engine queries. To help businesses reach a wider audience and increase traffic, they hire SEO marketing agency.
Advantages
Visibility can be optimized by organic, unpaid searches.
Traffic to websites with specific keywords.
It can adapt to changing customer demands.
This program helps to build and maintain online clients.
SEO Resources
SERP Simulator
Bing Webmaster
Google Analytics
Google Search Console
Keywordtool.io
Moz Local Listing Score
Google PageSpeed Insights
Challenges
Domain authority
Link building
Keyword ranking
Design
#3 Social Media Marketing
This includes product placement by companies or individuals who are well-known or have credibility on social networking platforms. People who are respected or admire people respond best to products.
Advantages
Reaches a larger audience
It is mutually beneficial. Businesses are exposed and influencers get paid.
Direct messaging allows businesses to interact with users.
Customers can ask directly questions about products, promotions, and sales.
Tools
Regular posting to social media platforms will maintain an online presence consistently.
How to market your products the best: ads, paying influencers, or posting content.
Timing posts to match online and in-store promotions
Direct messages are a great way to communicate with current and potential customers.
Challenges
Sometimes, social media channels’ algorithms make it difficult to see certain advertisements or posts.
Other users may not admire some influencers.
#4 Pay per Click
This is almost identical to SEO. This is where businesses pay search engines to have products advertised via PPC ads.
Advantages
Great revenue generation and great ROI
It’s mutually beneficial. Customers get their products, search engine pay engines make money, and businesses make sales.
Tools
Use Unbounce to create landing pages with specific keywords
Google Trends can be used to search for trending keywords.
Ahrefs allows you to search for keywords and advertiser information from your competitors.
Challenges
Click doesn’t always translate into sales.
PPC campaigns must be executed with expertise and sales.
